The Use of Representation
The use of representation is extremely important in the world of media. It is what allows companies to have long lasting impacts on their audience through various factors such as color, sound, gender, race, sexuality, religion, different styles, and so much more. Today, I will be discussing the use of representation and its importance in two commercials from the company's H&M and Axe. First, let’s go over what is happening in this brands commercial. In this 2006 ad from Axe, hundreds of women of different races in bikinis are depicted charging through the wild. These women's physical features fit society's beauty standard at the time. As seen a few more seconds in, they are running towards a white male using the new Axe body spray with a grin across his face. There are a multitude of slow motion shots of the women's breasts as they continue to run his way up until the very last few seconds of the commercial. Now that we have established what is shown in the comm...